From 9. 1. to 23. 1. 2019 the RunCzech is offering an initiative which brings together its love for sport and commitment to the environment. RunCzech, the organiser of famous running events (including the Volkswagen Prague Marathon) has decided to join the efforts to save our planet by introducing a somewhat unconventional payment method at its running centre - Running Mall. Visitors look...
Although many people think of a blog as a place where people voice their opinion whether anyone wants to hear it or not, the blog has become the best way to drive traffic to a website. The blog is a page that seemingly has nothing but facts, tips, and some information. But, embedded in the blog page is the secret to driving people to your website. If you can drive them there, they get the informat...
Have you ever been invited to a party where you aren’t quite sure what you are being invited to? Parties attendees tend to go up with the fun-ness factor of the theme that the host or hostess chooses. Your race event is no different. No one likes to run around not knowing why. If you want to have a good race day participation rate, do something out of the ordinary, and create a fun and crazy theme...
It is hard to imagine what people did before the internet. Once more, what they did without social media. Social media is primarily the way that people communicate both near and far distance. Quite arguably it is the best tool that you have at your disposal to give would-be participants information about your race and to create hype for your event. If you aren’t using it, you are doing yourself a ...
As a race organizer, your primary focus is to increase participation rates. So, the thought of limiting who can and who can’t run in your event might seem counterintuitive to boosting participation. But, when you consider the psyche of humans, it might be just the thing you need not only to get people excited about your event, but also to increase the likelihood that runners will pre-register.Comp...
Having a once and done racing event is hard enough, but if you are trying to build a reputation for making your event an annual one, then customer service is vital. People choose race events for different reasons, but they return for others. If you offer great perks to people who rejoin your race year 2, year 3, or year 20, they will continue to come running back for more. A T-shirt is nice, but i...
Sure, t-shirts are great, but they are well…the status quo. If you want to show your appreciation to runners, give them something that they will appreciate and get them to come back next year for more To show you care, put a little extra effort into finding the perfect race day giveaway. Remember, the more that your racers like what you hand out, the more they will use it. Whenever they use it, it...
Do you collect information about your participants and are there any EU citizens in the records? If you have answered yes, GDPR is affecting you!Are you GDPR compliant? Find out by answering these 10 questions...Do you let your customers know what data you collect and how you use it? Do you ask for their consent? Is all the data that you do store on your customers available...
Although the General Data Protection Regulation or GDPR was ratified by the European Union in April 2016, it has just now become law. That means that as of May 25, 2018, companies will be required to be fully compliant or face stiff consequences. Organizations in breach of GDPR can be fined up to 4% of annual turnover! A law that is intended to regulate and establish one set of data protection rul...
Have you ever asked a friend to help you move? Knowing that they are there out of the kindness of their heart makes a slightly more problematic to order them around. But, when it comes to organizing and operating a race or obstacle event, it is imperative for everyone’s safety that even volunteers know what they are doing, are creating a positive experience for runners, and that volunteers are the...
If you are running a race, then it is no different from any other business proposition. Sure, the idea of the race for the participants is to challenge themselves and have fun. But, as a race organizer, your job is to have outstanding participation rates and to encourage people to sign up year after year. There is a ton of competition for racers thanks to the popularity of fitness and running over...
There are some races and events that create buzz and others that remain local. If you are looking to create a race series that will have an amazing turnout and will have people coming back year after year, there are specific things that you have to instill into the race that makes people excited about it. If you build a fun race series, they will come. But, it is all about defining who you are as ...
Although most competitors don’t consider it, the ultimate object of any race is, typically, to make money or to raise money for a cause. Although the individual runner might just be running it for the challenge, or to say they did, the organizers of the race are behind the scenes trying to attract athletes and to have everything ready to go to create a good impression. If you want to make sure tha...
The word grassroots implies that you start something from seed and watch it grow. Hard enough to imagine, that is how the Boston Marathon and Chicago Marathon got started, and they are so enormous today for runners that race organizers have to turn competitors away. The main reason why marathons got so big in the past was due to reputation and tradition. But, if you want your race to explode aroun...
Some causes that just call for a charity race or fundraiser. If you have someone in your life who you want to raise funds for or you feel passionate about a cause, then holding an event race is an excellent way to get the community involved, get people to work together, and to create healthy competition that makes everyone more cohesive to rally collectively. Running together is an excellent way t...
The success of any race is measured by the number of people that participate. Although sometimes getting a large group is about repetition and reputation, there are ways to create buzz to increase the number of people who sign up for your event. Gathering a large group is about making your race not just about getting to the finish line, but about feeling a part of an exclusive group and defining w...
Photo taken by L. SandersRunning is a multi-gender sport, but when it comes to competition, often men make up the majority of those who attempt some of the biggest and most competitive races. If you are race organizer and want to target more females to make your event more diverse, there are ways to attract more women to your event. Obviously, one of the most successful campaigns for races and com...
Races are run internationally all year round. But, if you are a race organizer, then you only run your event once throughout the year. Just like the Chicago Marathon and the Boston Marathon, you want to have people anticipating your race from the end of one to the start of the next, which is why you want to promote your race from the minute it ends one year until the time it begins the proceeding ...
Although some social media gurus might insist that email is a dinosaur on the way out, the reality is that just like the traditional mailbox, people love to get mail in their inbox. Email is something that almost everyone with a smartphone or mobile device still uses. Although text notifications are becoming popular, many still prefer to be notified via email. Although a good mixture between the t...
Although it might sound like a simple proposition to run a race, there are many things that you have to anticipate, and things that if you don’t plan ahead for, that can put a huge kink in your event. It isn’t just about the branding, the advertising, and promotion, planning a race from beginning to end is a huge task and one that shouldn’t be taken lightly if you want it to be successful. Having ...
There is so much information about race day dos and don’ts for runners, but what about race organizers? If you are in charge of running the race day events, there are specific things that will make your race a hit and others that will make it a bust. Knowing the difference between the two can either make your event a yearly thing or a once and done proposition for those who partake. Races that are...
A racing event is like any other service that you provide a consumer. The key to return visits is creating a positive experience. It isn’t just a small world, when you narrow it down to those who compete in running, that world becomes even smaller. Word of mouth can either make or break your event, which is why you want to ensure that everyone has a positive impression and that they speak highly o...
If you want to increase participation rates for your racing event, then creating discount packages is an excellent way to get more people to your race. The more people you get to onboard, the more revenue you will generate, and the more referrals you are likely to gain. A discount package is a great way to target a specific niche market of runners who like to run together or even corporations or b...