From 9. 1. to 23. 1. 2019 the RunCzech is offering an initiative which brings together its love for sport and commitment to the environment. RunCzech, the organiser of famous running events (including the Volkswagen Prague Marathon) has decided to join the efforts to save our planet by intr...
Although many people think of a blog as a place where people voice their opinion whether anyone wants to hear it or not, the blog has become the best way to drive traffic to a website. The blog is a page that seemingly has nothing but facts, tips, and some information. But, embedded in the blog page...
Have you ever been invited to a party where you aren’t quite sure what you are being invited to? Parties attendees tend to go up with the fun-ness factor of the theme that the host or hostess chooses. Your race event is no different. No one likes to run around not knowing why. If you want to have a ...
It is hard to imagine what people did before the internet. Once more, what they did without social media. Social media is primarily the way that people communicate both near and far distance. Quite arguably it is the best tool that you have at your disposal to give would-be participants information ...
As a race organizer, your primary focus is to increase participation rates. So, the thought of limiting who can and who can’t run in your event might seem counterintuitive to boosting participation. But, when you consider the psyche of humans, it might be just the thing you need not only to get peop...
Having a once and done racing event is hard enough, but if you are trying to build a reputation for making your event an annual one, then customer service is vital. People choose race events for different reasons, but they return for others. If you offer great perks to people who rejoin your race ye...
Sure, t-shirts are great, but they are well…the status quo. If you want to show your appreciation to runners, give them something that they will appreciate and get them to come back next year for more To show you care, put a little extra effort into finding the perfect race day giveaway. Remember, t...
Although the General Data Protection Regulation or GDPR was ratified by the European Union in April 2016, it has just now become law. That means that as of May 25, 2018, companies will be required to be fully compliant or face stiff consequences. Organizations in breach of GDPR can be fined up to 4%...
Have you ever asked a friend to help you move? Knowing that they are there out of the kindness of their heart makes a slightly more problematic to order them around. But, when it comes to organizing and operating a race or obstacle event, it is imperative for everyone’s safety that even volunteers k...
If you are running a race, then it is no different from any other business proposition. Sure, the idea of the race for the participants is to challenge themselves and have fun. But, as a race organizer, your job is to have outstanding participation rates and to encourage people to sign up year after...
There are some races and events that create buzz and others that remain local. If you are looking to create a race series that will have an amazing turnout and will have people coming back year after year, there are specific things that you have to instill into the race that makes people excited abo...
Although most competitors don’t consider it, the ultimate object of any race is, typically, to make money or to raise money for a cause. Although the individual runner might just be running it for the challenge, or to say they did, the organizers of the race are behind the scenes trying to attract a...
The word grassroots implies that you start something from seed and watch it grow. Hard enough to imagine, that is how the Boston Marathon and Chicago Marathon got started, and they are so enormous today for runners that race organizers have to turn competitors away. The main reason why marathons got...
Some causes that just call for a charity race or fundraiser. If you have someone in your life who you want to raise funds for or you feel passionate about a cause, then holding an event race is an excellent way to get the community involved, get people to work together, and to create healthy competi...
The success of any race is measured by the number of people that participate. Although sometimes getting a large group is about repetition and reputation, there are ways to create buzz to increase the number of people who sign up for your event. Gathering a large group is about making your race not ...
Running is a multi-gender sport, but when it comes to competition, often men make up the majority of those who attempt some of the biggest and most competitive races. If you are race organizer and want to target more females to make your event more diverse, there are ways to attract more women to yo...
Races are run internationally all year round. But, if you are a race organizer, then you only run your event once throughout the year. Just like the Chicago Marathon and the Boston Marathon, you want to have people anticipating your race from the end of one to the start of the next, which is why you...
Although some social media gurus might insist that email is a dinosaur on the way out, the reality is that just like the traditional mailbox, people love to get mail in their inbox. Email is something that almost everyone with a smartphone or mobile device still uses. Although text notifications are...
Although it might sound like a simple proposition to run a race, there are many things that you have to anticipate, and things that if you don’t plan ahead for, that can put a huge kink in your event. It isn’t just about the branding, the advertising, and promotion, planning a race from beginning to...
There is so much information about race day dos and don’ts for runners, but what about race organizers? If you are in charge of running the race day events, there are specific things that will make your race a hit and others that will make it a bust. Knowing the difference between the two can either...
A racing event is like any other service that you provide a consumer. The key to return visits is creating a positive experience. It isn’t just a small world, when you narrow it down to those who compete in running, that world becomes even smaller. Word of mouth can either make or break your event, ...
If you want to increase participation rates for your racing event, then creating discount packages is an excellent way to get more people to your race. The more people you get to onboard, the more revenue you will generate, and the more referrals you are likely to gain. A discount package is a great...
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