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Le marché des coureurs a connu une croissance exponentielle au cours des dix dernières années. Nous estimons à 50 millions par an le nombre de coureurs participant à une course de longue distance. Il y a plusieurs milliers de courses et on peut voir une tendance à la hausse en particulier en Chine, en Inde et en Russie. En plus de marathons urbains plus traditionnels, nous pouvons voir une tendance avec des courses conceptuelles telles que les courses des couleurs et des courses Trail/ nature.

World's Marathons a été fondé en 2015 en Suède. Aujourd'hui, notre équipe se répand dans le monde entier avec des membres d'équipe basés à Malmö, Stockholm, Amsterdam, Lisbonne et en Jamaïque. Le site bêta a été mis en ligne au début de 2016 et, aujourd'hui, de nouvelles fonctionnalités sont mises en œuvre toutes les semaines.

La vision de worldsmarathons.com est de devenir le premier service mondial pour les événements sportifs. Notre passion est de stimuler l'innovation et de fournir un service de pointe aux athlètes et faire faire la course aux organisateurs.

World's Marathons a été sélectionné pour rejoindre le programme d'accélérateur de STING en 2016 et est maintenant membre de l'un des principaux hubs de start-up en Europe, SUP46, à Stockholm, en Suède.

FAITS RAPIDES

  • A commencé: 2016
  • Lieux : Stockholm, Malmö, Amsterdam, Lisbonne, Prague, Berlin

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ANNOUNCEMENT: World’s Marathons and Ahotu join forces

World’s Sports Group AB, with World’s Marathons in its portfolio, and Ahotu Marathons, has agreed to merge the two companies and creating the world’s largest online platform for long distance racing.

World’s Sports Group AB, which runs Worldsmarathons.com since 2016, is a global company headquartered in Sweden. Its platform helps runners to explore and buy tickets for running events worldwide. In addition, race organizers are given the opportunity to promote their events to new segments of runners. More than 80% of all tickets sold at Worldsmarathons.com, are to international runners located in a different country than the actual event.

By merging our platforms and businesses, we will be able to offer both runners and race organizers new unique services and a splendid user experience, says Charlotte Melchert, CEO of World’s Sports Group. When combining Ahotu’s rich content and World’s Marathon’s advanced digital solutions, it will become a lot easier for runners to find and sign up for their next running challenge, Charlotte concludes.

In 2008, the French ultra-marathon runner Jean-Loup Fenaux founded Ahotu Marathons. Ahotu Marathons grew rapidly and is, since many years, the leading global online running event calendar, providing runners with up-to-date information to about 60,000 events worldwide.

I'm very happy to join the team of World’s Marathons, as we share the same ideals of serving endurance athletes from all over the world, regardless of their country of origin or preferred type of races, says Jean-Loup Fenaux. Together we'll be able to unite runners and organizers on a larger scale, Jean Loup concludes.

Combined, Worldsmarathons.com and Ahotu reach 1 million runners per month, which makes us one of the most powerful global channels within endurance sports. However, we just started our journey, and our common goal is to grow significantly going forward, says Charlotte Melchert.

About World’s Marathons: World’s Marathons offers organizers two main solutions: Firstly the advanced booking system Race Office™; secondly outstanding international reach through the marketplace World’s Marathons.com with integrated marketing services.

About Ahotu Marathons: Ahotu Marathons is an online marathon calendar, which helps endurance runners from all over the world find their next race: half marathons, marathons, ultra marathons or multi day races. Whether you are a trail running fan or a star of the road, you'll definitely find your next race in Ahotu’s comprehensive event calendar.

Contact Details:
Charlotte Melchert
charlotte@worldsmarathons.com

Jean-Loup Fenaux
jean-loup@worldsmarathons.com

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