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El mercado de los productos y servicios dirigidos a corredores ha crecido exponencialmente durante la última década. Estimamos que, cada año, unos 50 millones de corredores participan en carreras de larga distancia. Se celebran miles de carreras, y la tendencia es al alza, especialmente en China, India y Rusia. Además de los tradicionales maratones urbanos, cada vez están más de moda las carreras temáticas, como las carreras de colores, o las carreras por la montaña o por parajes naturales.

World's Marathons se fundó en Suecia en el año 2015. Hoy en día, estamos presentes en todo el mundo, y los miembros de nuestro equipo se encuentran repartidos entre Malmö, Estocolmo, Ámsterdam, Lisboa y Jamaica. El sitio beta se puso en funcionamiento a principios del 2016 y, actualmente, se añaden nuevas funciones cada semana.

El objetivo de worldsmarathons.com es convertirse en el servicio global líder para eventos deportivos. Nuestra pasión es impulsar la innovación y proporcionar un servicio de vanguardia tanto para los atletas como para los organizadores de carreras.

World's Marathons fue seleccionada para unirse al programa acelerador de STING en el 2016, y ahora forma parte de uno de los centros de empresas emergentes más importantes de Europa, SUP46, con sede en Estocolmo, Suecia.

DATOS DE INTERÉS

  • Iniciado: 2016
  • Ubicaciones: Estocolmo, Malmö, Amsterdam, Lisboa, Prague, Berlin

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ANNOUNCEMENT: World’s Marathons and Ahotu join forces

World’s Sports Group AB, with World’s Marathons in its portfolio, and Ahotu Marathons, has agreed to merge the two companies and creating the world’s largest online platform for long distance racing.

World’s Sports Group AB, which runs Worldsmarathons.com since 2016, is a global company headquartered in Sweden. Its platform helps runners to explore and buy tickets for running events worldwide. In addition, race organizers are given the opportunity to promote their events to new segments of runners. More than 80% of all tickets sold at Worldsmarathons.com, are to international runners located in a different country than the actual event.

By merging our platforms and businesses, we will be able to offer both runners and race organizers new unique services and a splendid user experience, says Charlotte Melchert, CEO of World’s Sports Group. When combining Ahotu’s rich content and World’s Marathon’s advanced digital solutions, it will become a lot easier for runners to find and sign up for their next running challenge, Charlotte concludes.

In 2008, the French ultra-marathon runner Jean-Loup Fenaux founded Ahotu Marathons. Ahotu Marathons grew rapidly and is, since many years, the leading global online running event calendar, providing runners with up-to-date information to about 60,000 events worldwide.

I'm very happy to join the team of World’s Marathons, as we share the same ideals of serving endurance athletes from all over the world, regardless of their country of origin or preferred type of races, says Jean-Loup Fenaux. Together we'll be able to unite runners and organizers on a larger scale, Jean Loup concludes.

Combined, Worldsmarathons.com and Ahotu reach 1 million runners per month, which makes us one of the most powerful global channels within endurance sports. However, we just started our journey, and our common goal is to grow significantly going forward, says Charlotte Melchert.

About World’s Marathons: World’s Marathons offers organizers two main solutions: Firstly the advanced booking system Race Office™; secondly outstanding international reach through the marketplace World’s Marathons.com with integrated marketing services.

About Ahotu Marathons: Ahotu Marathons is an online marathon calendar, which helps endurance runners from all over the world find their next race: half marathons, marathons, ultra marathons or multi day races. Whether you are a trail running fan or a star of the road, you'll definitely find your next race in Ahotu’s comprehensive event calendar.

Contact Details:
Charlotte Melchert
charlotte@worldsmarathons.com

Jean-Loup Fenaux
jean-loup@worldsmarathons.com

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